Generic evolution

The Horror Cycle generic evolution

The difference between style and taste is never easy to define, but style tends to be centered on the social, and taste upon the i individual. Style then works along axes of similarity to identify group membership, to relate to the social order; taste works within style to differentiate and construct the individual. Style speaks about social factors such as class, age, and other more flexible, less definable social formations; taste talks of the individual inflection of the social- John Fiske 

 I agree with this quote from John Fiske due to the fact that it is hard to define style and taste, as in the taste is the audience and what you expect to see when going to watch a film. For example if you went to see a horror film, you'd commonly find that there will be music in the back ground to create the suspense. As well as this the style is what you, as a director and maker of the film have to include in it. The iconography which is what the audience will expect to see, the typical aspects of that genre will have to be included. 'style speaks about social factors such as class, age and other more flexible, less definable social formations' I also agree with this because there needs to be an aim in which the film is heading, defining it by the age group or class.