Mediation - the process where Media institutions are the go between. They select an organise material for the audience.
Representation - The way people groups, cultures and ideas are shown by the media.
Denote is the literal meaning of the 'sign'. Using the example above, the denote would be the image of the red car.
Connote is the interpretation of the meaning of the sign.
POLYSEMIC
Iconic - resemblance
Symbolic - Learned
Indexical - Casual link
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